The lack of diversity in the chocolate industry can be quite astonishing. A huge amount of the world’s chocolate is made by just a handful of multinational companies, all using the same types of cacao from the same areas - mostly West Africa and Indonesia - to create chocolate with a standard ‘chocolatey’ flavour. Most small-to-medium sized chocolate companies are chocolatiers who buy pre-made chocolate from these bigger companies - the most common of which is Barry Callebaut in New Zealand. These chocolatiers can do all sorts of unique and creative things with the chocolate, but the chocolate itself is the same as what thousands of other companies are using.
Imagine if the wine industry was like this. Imagine if most of the wine you saw on the shelf was made by the same company, just with different added flavours and different branding, and all offering the same kind of ‘wine’ flavour notes. And what if almost all the wine was just made with Sauvignon grapes, rather than the huge array or grape varietals that we have access to today. It would be a crying shame! And yet this is exactly how the chocolate industry is, and we’ve all grown up thinking that this is a normal situation.
Bean-to-bar craft chocolate makers are bringing diversity to chocolate and offering us a whole new world of experiences. It’s currently a small segment of the chocolate industry but within it you’ll find a vast array of options that you’ve never seen before. Different flavour notes in the chocolate, specialist varietals of cacao, unique small-batch chocolate making techniques, different farming and fermentation methods - it’s all the exciting diversity that we’re used to with wine or beer or cheese, but in chocolate it’s a relatively new thing. This is one of the main reasons for the work we do at The Chocolate Bar, and why we choose to only stock bean-to-bar craft chocolate. If you haven’t yet experienced this kind of chocolate, you’ve got some very exciting and delicious discoveries in front of you!